SEO Facts and Tutoring examples
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3. What is good ranking composition?
There are usually two main groups of ranking factors. There is no one definite answer which one is the most important, but we’ll get to that later on in this tutorial, for now just know that they are both important and need your complete attention.

3.1. On-site ranking factors
There is a great number of on-site ranking factors and during the rise SEO even more were known. Some of these factors are crucial to optimizing your website to search engines, while others simply affect your ranking badly. Since the early years of search engines, they have been evolving, and nowadays methods that worked great then are now not only out of date but also useless. Below are some ranking factors sorted by their importance and SEO value.

 

3.C.1. Necessary material

Title
This is seen as one of the most important on-page factors. Give proper attention to the title tag. There are several factors to keep in mind when writing a title tag, here are some tips to decide on a good one:

1. It is a popular belief that Google does not read past the first 60 symbols of title tags. That's not true (the proof link). Google read almost everything you write on your title tag even though the key words will have less value on mostly the first dozen of words will get credit from being in the title. So keeping it short would be an advantage. Also, a long and spammy title tag wont be attractive to visitors It is the first step towards the sale - don't ignore it.
   
2. Do not try to stuff it with keywords such as “ download rock music, pop music, r’n’b music, blues music, country music,….”, use human-friendly title tags instead, such as “Great variety of downloadable music”.
   
3. Do not use the same title through all the pages of your website, each page should have a title reflecting it’s theme.
   
4. Your title should be attractive and eye-catching to the visitors, that’s what they will first see while browsing the search results.

 

Content
The page’s content may seem futile at first thoughts. Well that’s wrong. As SEOs often claim Content is the king. The content describes what you have to offer and helps you get regular customers. It also gets you a good ranking through Google‘s quality filters and by giving you more backlinks to your site.

Basic tips when writing contents are:

1. 1) The contents are for visitors, not the search engines as visitors are the ones that will be reading it and decide if they wan what you have to offer or not. What’s the point if your site is ranked first on search engines but the content doesn’t persuade the visitors to purchase with you. So the content you create should be interesting to the visitors.
   
2. You should not only describe the product but also show the potential customers what the may gain by purchasing with you rather than elsewhere.
   
3. Share your experience. Share what you know about related services through articles to attract people to link their pages to your site through backlinks.
   
4. You should keep the text on a page within one theme. Search engines are more and more about themes than keywords nowadays. So concentrate on choosing one theme per page just like you would do with keywords. For every page on your site select one theme that relates to your website an write contents relevant to the theme.

Navigation and internal linking
Again an important ranking factor. It seems obvious to create a proper navigation so the search engine crawler could follow all the links on a website and indexed all of its pages then. However, this factor is still being highly underestimated. Creating a clear and easy plain-text navigation helps both search engines and human visitors.

Avoid using JavaScript or Flash links since they are hard to read by search engines. Also make as ite map available on your pages.

And example would be if u have more 2 pages or more and one of them generates much more income than the others. You sould obviously give
priority to the page with more value when ling, using a relevant anchor text.

 

3.C.2. Good SEO additions

The following factors aren’t among the most important ones don’t have much effect but they still help you gain a higher in SERPs.

Headings
Heading tags (H1-H6), once quite popular, no don’t have much impact on the search engines as they are easy to manipulate. Still you will need them to sort the paragraphs on your page. You can use the H1 tag to write the main heading and H2 and H3 for the heading of the paragraphs
and sub-paragraph. This would definitely earn you some SEO points.

Bold and italic text.
They are almost useless to SEO and are mostly used to make pages attractive to visitors. They can however still offer a little SEO value so long as you don’t abuse of them, this would bring down the page's quality and be a bother to readers.

Keywords placement.
How you place the keywords in a text greatly affects their value, they are usually placed at the top of a page as they get more value that if placed near the bottom. Note that by top and bottom we mean the actual codes in the HTML source that aren’t visible visitors. So you might prefer to keep all the important keywords at the top of the page and the navigation and additional text closer to the bottom. You should also know that the first keyword in a title tag gets more value than the second, third etc...

Keywords in filenames and domain name.
A common tip is putting your keywords into a relevant filename or into a domain name. However you shouldn’t expect much from this method and its always better to have a short easily remembered domain name than one that's too long. As for putting keywords in a filename, unless your webpage is written in a language other than a default language, it will boost your ranking slightly, and since you have to name your files either way it wont take much of your time. However it wont be of much help in competitive query.

Image Alt attribute.
A few years ago using alt Attribute for keywords stuffing was quite popular. Nowadays it doesn’t give pages any SEO value. One of the best
uses of the Alt attribute would be <img src="some-pic.gif"alt=accurate description of the pic>

Type an accurate description of each of the images. This will help you by giving your site a better ranking in image and Google will also often take the Alt text when creating a snippet for the SERP.

Meta Description
Meta Description tag is one of the most popular and regular myth. It is said to give you a better ranking on search engines. That when filled with proper description of a page’s content it can have a great impact on your website and that you must have it on all your web pages . That is not true. With the actual evolution of internet marketing Meta Description is only actually useful for search engines to create a snippet for the SERP with its content. And that’s it. You don’t gain anything else with Meta Description, but you don’t get penalized for using it either.