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4. Strategic SEO options

Here we will talk about the SEO strategies. It is very important to help you get a better ranking in SERPs. Again, we will go through on-page and off-page strategies in separate sections of this chapter, but still keep in mind that to obtain the highest SEO results, you should apply all the strategies efficiently. Don’t neglect any aspect of the link building. Both on-page and off-page strategies are important.

4.E. On site SEO development strategy
The main on-site SEO strategy is creating quality and interesting for the visitors of your site. Produce perfectly explained, valuable info about the services you offer. However, avoid creating “dull” contents, try using catch-phrases that will stay on the readers’ mind. Also the content created should be used to help with your SEO, for example by using it landing page for search engines. Here are a few tricks to create quality content:

1. Discover your keywords
The most important step when starting the optimization work of your site is finding the most valuable keywords relevant to your theme. Every sector of activity you could possibly work in will have hundreds, or even thousands of related keywords. Potential customers may type in one or several of these keywords in search engines. Some keywords may be more popular than others but don’t neglect any of as this affects your ranking greatly.

Use Google Keyword Tool or Search-based keyword tool to find keywords related to your site and people often type in search engines. They show you the most popular keywords and how their ranking change every month so you can filter the best terms to choose.

Note the keywords and sort them using the results you get got from Google keyword tool and then and then by relevance. Afterwards make a query with the keywords you obtained, check on your competitors and analyze their website with a “website analysis software” and select the most relevant keywords from their pages.

By now you should have enough keywords for your web pages.

Prepare the content
Now that you know what people are looking, give it to them! Set up a landing for each search term. Do not write copies and stuff them with keywords, it will benefit you more to create your copies based on these keywords. Write for humans and make your content attractive with an interesting title and phrases your readers wont forget.

Don’t forget that keywords should be at the top of your title, write naturally use headers where you can but try not to use them too much, it may affect your contents badly. The most effective strategy here is to limit the keywords of you landing page to 3 phrases, containing short-tail and long-tail keywords effectively distributed. Do this for all your keywords. It could be quite time consuming and complicated to write the most effective contents for all your keywords but when its done the result will be worth it. We would recommend you write naturally and avoid copy-pasting the text to another page, only changing a few keywords, this wont help you.

Interlink your pages
This is a crucial part of your on-page strategy. As we mentioned before an important ranking factor is setting relevant links for every page with properly prepared anchor texts. At this stage you probably wont have enough backlinks on other websites. Successfully building your internal links will give you your first taste of rank boost.

An effective strategy is choosing keywords on your pages and linking them with other highly relevant pages through anchor tags as shown in the following illustration

As you can see, the gadget page linked to the widget page through the widget anchor text and to the orange gadget page through the unique orange gadget anchor text giving more details on the products while taking getting SEO benefits from the links. Keep in mind however that too many links will not only affect the quality of your page to readers but also bring your ranking down. If you have 100 pages you don’t need to put 100 links on each page. Only place links where appropriate, like to help readers understand complex term and information or select an option on the page. Also remember that only the first link counts, which means that you should put the navigation links close by the end of your HTML source and links within anchor text near the beginning.

Create navigation and site map
Firstly note that it is not necessary to submit an XML sitemap to Google as it wont make any difference. Simply offer proper navigation to human visitors and search engines bots. Don’t forget to link all pages, detect broken links if any and add all the pages together to one location. Then make sure your site map is always one click away from all your pages.

Keep working
Now that your pages start positioning themselves in SERPs don’t take these ranks for granted. Never stop maintaining and updating your SEO strategies, your competitors wont rest and SEO is constantly evolving.